Why us
A local specialist, not a national company with a local number.
There is no shortage of companies offering Airbnb management. Most operate the same way, an account manager you never meet, a pricing strategy that doesn't change and fees buried in the small print. Here is what we do differently.
What makes us different
Six reasons landlords choose Gough Groves.
We are local, not regional
We live and work in Derbyshire. We know which postcodes attract contractors, which weekends fill Peak District properties and what guests in each area actually expect. A national company working from a regional desk applies the same playbook everywhere. We don't.
Dynamic pricing done properly
Most management companies set a nightly rate and leave it. We use real-time pricing software updated daily, calibrated against local demand, events and competitor supply. That gap compounds into significant extra income over a year.
One team, start to finish
You deal with the same people throughout. No account handovers, no reassigned contacts, no waiting for a head office to approve a decision. The person managing your property is the person you can call.
Data over gut feel
Every recommendation we make is backed by real market data. Pricing, listing copy, platform strategy, whether short-letting makes sense for your specific property at all. We will tell you if it doesn't.
Honest fees, no surprises
A management fee tiered by portfolio size - 17% for one property, 16% for 2-4, 14% for 5 or more - calculated on your gross booking revenue, not the reduced amount left after Airbnb or the platform take their commission. A one-off onboarding fee from £350 covering photography and listing setup, deducted from first earnings. No monthly retainer. No hidden extras. You see every penny in a monthly report.
Built for Derbyshire's guest mix
Derbyshire has a distinct short-let market: strong contractor demand near Derby and Chesterfield alongside leisure demand from the Peak District. We understand both profiles and position each property to capture the right bookings.
Side by side
Gough Groves vs national management companies.
Local market knowledge
Pricing strategy
Your point of contact
Honest property assessment
Fee structure
Contractor demand expertise
Is this right for you?
We work best with landlords who want results, not reassurance.
We are not the right fit for every landlord. If you want to be heavily involved in day-to-day decisions, or your property is in an area we do not cover, we will tell you that upfront.
If you want a management team that handles everything, reports honestly on performance and tells you when something isn't working, we are probably the right fit.
- You own a property in Derbyshire or the East Midlands
- You want to earn more than a long-term tenancy provides
- You want to be hands-off, not hands-on
- You want transparent fees and a monthly report
- You want honest advice, even if that means we say no
“They told me honestly what my property would earn before I signed anything. No one else did that. It turned out to be accurate, which matters a lot when you're making decisions about your mortgage.”
“I was with a national company for eight months and barely spoke to anyone. Switched to Gough Groves and my income went up in the first full month. The difference is they actually know the Derby market.”
Ready to find out more?
Get a free projection for your property.
We will give you an honest occupancy forecast, average daily rate and net income estimate based on your specific property and location. No obligation, no sales pitch.
Takes 1-2 minutes · No commitment required · Derbyshire specialists