Legal
Cookie Policy
Gough Groves Management Ltd · ICO Registration: ZB913429
Last updated: October 2026
1. About This Policy
This policy explains the cookies used on goughgroves.co.uk by Gough Groves Management Ltd (ICO Registration No. ZB913429). Cookies are small files a website stores in your browser. We also cover similar technologies, such as scripts that read information from your device.
For how we handle personal data more generally, see our privacy policy.
2. How We Ask for Your Choice
We group cookies into four categories:
- Necessary: needed for the site to work. Always on.
- Statistics: Google Analytics and Vercel Web Analytics count visits and show which pages are used, so we can improve the site. UK law allows this without consent where it is used only for that purpose, so it is on unless you switch it off. We do not use it for advertising, and Google and Vercel process it on our behalf. Vercel Web Analytics does not use cookies.
- Experience: Microsoft Clarity records how visitors scroll and click, including session replays. Only used with your consent.
- Marketing: Google Ads measures whether visits came from our adverts. Only used with your consent.
You can change your choice at any time. If you switch a category off, we stop using it and delete the cookies it set on our domain.
3. The Cookies We Use
Necessary · Always on.
gg_consent
- Provider
- Gough Groves
- Purpose
- Remembers your cookie choices so we do not ask on every page.
- Category
- Necessary
- Duration
- 12 months, or 6 months if you decline Experience and Marketing
Statistics · On unless you switch it off.
_ga
- Provider
- Google Analytics
- Purpose
- Distinguishes visitors so we can count visits and see which pages are used.
- Category
- Statistics
- Duration
- 2 years
_ga_KJ0JHHCVXT
- Provider
- Google Analytics
- Purpose
- Keeps track of the current visit for the same counts.
- Category
- Statistics
- Duration
- 2 years
Experience · Only with your consent.
_clck
- Provider
- Microsoft Clarity
- Purpose
- Recognises a returning visitor so Clarity can group their visits.
- Category
- Experience
- Duration
- 1 year
_clsk
- Provider
- Microsoft Clarity
- Purpose
- Joins the pages viewed in one visit into a single session recording.
- Category
- Experience
- Duration
- 1 day
CLID
- Provider
- Microsoft Clarity (clarity.ms)
- Purpose
- Identifies the first time Clarity saw this browser.
- Category
- Experience
- Duration
- 1 year
MUID
- Provider
- Microsoft (clarity.ms, bing.com)
- Purpose
- Identifies a browser across Microsoft sites.
- Category
- Experience
- Duration
- 1 year
Marketing · Only with your consent.
_gcl_au
- Provider
- Google Ads
- Purpose
- Measures whether visits and enquiries came from our adverts.
- Category
- Marketing
- Duration
- 90 days
_gcl_aw
- Provider
- Google Ads
- Purpose
- Records the advert click when you arrive from one of our Google adverts.
- Category
- Marketing
- Duration
- 90 days
IDE
- Provider
- Google (doubleclick.net)
- Purpose
- Used by Google to measure and show adverts across websites.
- Category
- Marketing
- Duration
- 13 months
4. Cookies Set by Other Companies
CLID and MUID are set on Microsoft's own domains, and IDE and other Google cookies may be set on Google's own domains when Marketing is switched on. We cannot read or delete these. You can clear them in your browser settings.
For more about how these companies use data, see their privacy policies.
5. Managing Cookies in Your Browser
Most browsers let you block or delete cookies. If you block necessary cookies, we cannot remember your cookie choices and will ask again on each visit. Some browsers, including Safari, clear cookies set by websites after seven days, so you may see our cookie banner again sooner than the durations above.
6. Changes to This Policy
If we change the cookies we use in a way that affects your choice, we will ask you again.
Questions about cookies can be sent to info@goughgroves.co.uk.
Questions about cookies? Contact us at info@goughgroves.co.uk