Privacy Policy

Gough Groves Management Ltd ("Gough Groves", "we", "us", "our") is a company registered in England and Wales (Company No. 16366770), registered with the ICO (Registration No. ZB913429). Our registered office is at 91-97 Saltergate, Chesterfield, S40 1LA. We provide serviced accommodation and short-term rental management services in Derbyshire and the East Midlands.

Contact: info@goughgroves.co.uk | 0333 050 2205

We may collect the following categories of personal data:

• Identity data: name, title
• Contact data: email address, phone number, postal address
• Enquiry data: details of your property, rental goals, and any information you share with us when requesting a rental projection or using our contact form
• Technical data: IP address, browser type, pages visited, time on site (collected via analytics tools)
• Communications data: records of correspondence by email, phone or form submission

We collect data through:

• Our website contact and enquiry forms
• Direct communications by email or telephone
• Booking platforms (Airbnb, Booking.com) where you book accommodation we manage
• Automatically via cookies and analytics tools when you browse our website

We use your personal data to:

• Respond to enquiries and provide rental projection estimates
• Manage your property under a management agreement
• Process and coordinate guest bookings
• Send relevant communications about our services (you can opt out at any time)
• Improve our website and services through analytics
• Comply with our legal obligations

Our lawful bases for processing are: legitimate interests (responding to enquiries, running our business), contract performance (managing your property), legal obligation, and consent (marketing communications).

We may share your data with trusted third parties only where necessary:

• Booking platforms: Airbnb, Booking.com, and similar OTAs for property listing and guest management
• IT and software providers: property management software, email platforms, analytics tools
• Professional advisers: accountants, solicitors, where required
• Regulatory authorities: if required by law

We do not sell your personal data to third parties.

We retain personal data only as long as necessary:

• Enquiry data: 12 months from last contact if no management agreement is signed
• Management agreement data: for the duration of the agreement plus 6 years (UK statutory limitation period)
• Guest booking data: 6 years from the date of stay for accounting purposes
• Website analytics data: 14 months (Google Analytics)

Under UK GDPR, you have the right to:

• Access your personal data (Subject Access Request)
• Correct inaccurate data
• Request erasure of your data ("right to be forgotten") where legally permissible
• Restrict or object to processing
• Data portability
• Withdraw consent at any time

To exercise any of these rights, contact us at info@goughgroves.co.uk. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

Our website uses a small number of cookies and similar technologies:

• Necessary cookies are always set because the site needs them.
• Google Analytics and Vercel Web Analytics count visits and show which pages are used, so we can improve the site. UK law allows this without consent where it is used only for that purpose, so it is on unless you switch it off.
• Microsoft Clarity (which records how visitors use our pages) and Google Ads (which measures our adverts) are only used if you agree.

You can change your choice at any time using Cookie settings at the bottom of every page. Our cookie policy lists each cookie, who sets it, what it is for and how long it lasts.

Read our cookie policy

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. Our website is served over HTTPS. Access to personal data is restricted to authorised personnel only.

We may update this Privacy Policy from time to time. The current version will always be available at goughgroves.co.uk/privacy-policy. We will notify you of material changes where we hold your contact details.