Privacy Policy

Last updated: 15 July 2025

At Gough Groves Management Ltd (“we”, “our”, or “us”), your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your personal data when you use our website www.goughgroves.co.uk and our services, in accordance with the UK General Data Protection Regulation (UK GDPR).

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1. Who We Are

We are a serviced accommodation provider based in Derbyshire, UK, offering short-term rentals for leisure and business travellers.

If you have any questions about this policy, you can contact us at:

Email: contact@goughgroves.co.uk

Phone: +44 0333 050 2205

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2. What Data We Collect

We may collect and process the following types of personal data:

• Contact details: Name, email address, phone number.

• Booking information: Stay dates, guest names, payment status (via booking platform).

• Communication records: Emails, messages, feedback.

• Website usage data: IP address, browser type, pages visited (via cookies and analytics tools).

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3. How We Collect Your Data

We collect data when you:

• Book a stay through our website or third-party booking platforms (e.g., Airbnb, Booking.com).

• Contact us directly by email, phone, or contact forms.

• Visit our website (through cookies and analytics).

• Subscribe to newsletters or submit a review.

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4. How We Use Your Data

We use your data to:

• Manage bookings and provide accommodation services.

• Respond to your enquiries and requests.

• Send booking confirmations and relevant updates.

• Improve our website and services using analytics.

• Comply with legal obligations (e.g., tax, safety regulations).

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5. Legal Basis for Processing

We process your data based on the following legal grounds:

• Contract: To fulfil our agreement with you (e.g. booking confirmation).

• Consent: For marketing communications (if you opt in).

• Legal obligation: For compliance with tax or legal duties.

• Legitimate interest: To improve our service and respond to queries.

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6. Sharing Your Data

We do not sell your data. We may share your information with:

• Booking platforms (e.g. Airbnb, Booking.com) to manage your stay.

• Service providers such as cleaners, maintenance teams, or IT providers who help us operate our business.

• Legal authorities if required to comply with a legal obligation.

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7. Cookies & Analytics

We use cookies to analyse traffic and enhance user experience. By using our site, you consent to our use of cookies.

You can control cookies through your browser settings.

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8. Data Retention

We retain your data only for as long as necessary:

• Booking and financial data: Up to 7 years (legal requirement).

• Communication and enquiry records: Up to 2 years.

• Marketing preferences: Until you unsubscribe.

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9. Your Rights

Under the UK GDPR, you have the right to:

• Access the data we hold about you.

• Correct inaccurate data.

• Request deletion of your data.

• Object to or restrict processing.

• Withdraw consent at any time.

To exercise your rights, please contact us at [your email].

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10. Third-Party Links

Our website may contain links to other websites (e.g. booking platforms or local attractions). We are not responsible for their privacy practices.

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11. Updates to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website with the “last updated” date at the top.